Top Tips for SEO in 2015

Robyn Schelenz shares her thoughts on what are the most important aspects of SEO for 2015. Drop us a line if you have any questions or comments or if you’d like to inquire about services to help your business increase it’s online presence in 2015.

SEO has always been about a mix of marketing and technology, and in 2015 that will be even more so. If you want to be prepared for what’s on the horizon, here are our top tips for SEO in 2015.

[titlecard] Mobile: Speed Up or Fall Behind in 2015

If you are not ready for mobile, you MUST be ready in 2015. Over half of internet searchers use mobile devices as their primary or even exclusive way of accessing the internet.

If your site does not display in a user-friendly manner on a mobile device, you’re in trouble. Sites that are not mobile friendly are increasingly at risk for losing traction in Google’s rankings. And your site needs to be fast – Google has said page speed is a factor on mobile and desktop devices.

Your links need to be easy to tap, friction points need to be removed, and click to call is a must. With over 83% of searches on mobile being made with Google, it is long past time to begin playing by Google’s rules.

[titlecard] Panda: Content is King, Long Live the King

You’ve heard it before, content is king. Well, in 2015 this king is likely to become more powerful. Panda updates are Google’s updates to how it evaluates site content quality. There have been 27 of them since early 2011 – that’s almost 7 updates per year. There will be more to come in 2015, so make sure Google sees real value in your site’s content.

[titlecard] Hummingbird Good, Penguin Bad

I don’t know what Penguins ever did to Google, but they named one of their meanest updates after them. Penguin is about stopping manipulation of Google by using tactics like buying bad links and engaging in cheap tricks.

In Google’s eyes, a link is supposed to be an endorsement, an indication of whether a site or piece of content is of good quality. Spammy links mess with Google’s attempts to measure quality and better its results.

If you don’t know whether your links are genuine endorsements of the site or not, 2015 is the time to find out. Position yourself above competitors by having a less risky link profile, or by cleaning up your backlink profile before it’s too late. Much like Panda, we’re sure we’ll be seeing Penguin again in 2015.

Off Page SEO Optimization Techniques

Learn how to use SEO Tools such as SEnukeX and Ultimate Demon effectively to automate your off page SEO and boost your rankings in Google.

More information on the tools used in the video are available below:

On Page SEO Techniques For Optimizing WordPress Posts Webinar 1 Replay

My on page SEO Training blog post with downloads can be found here

Notes from the slide:
Optimizing Your URL For Search Engines
How To use Images With A Sneaky SEO Advantage
Using a Sub Headline To Get More Keywords In Early With An H2 Tag
Using Bullet Points Even Before The First Paragraph To be Both User Friendly But Also Help With The Use of Related or LSI Keywords
Using Short Paragraphs With Optimized Headlines To Make Your Content Easy To Read & Not Look Cluttered and Daunting To the Reader
3 Ways We Can Take Advantage Of Video For On Page SEO
Using A Social Locker With A Freebie To Entice Social Shares To Give Us Social Proof and Ideally More Traffic!
Adding A Call To Action To Maximize the Traffic (We Do SEO For The Purpose Of getting More Traffic After All!)
4 Clever Ways To Add Outbound Links And When To Use Follow or No Follow
3 Top Tips For Adding Internal Links Easily With relevancy & being user Friendly At the Same Time
How To Do On Page SEO & Create User Friendly Content Optimization

On page SEO in 2014 has two main considerations. While we want to write for users and not search engine robots there are some on page optimization basics that we can integrate and do so in a way that it doesn’t look over optimized… if Using Yoast SEO plugin some of this will be easy to check for your target keyword using the tiles, description and other factors like having your keyword in the content, the url and the article headline, as well as for social syndication meta data.

These post optimization techniques are Specifically For On Page SEO For WordPress.

But most of the techniques discussed can be used on other platforms, although i do recommend below some WordPress SEO Plugins

Things You May Need To help Optimize Your Site (Plus Some WP SEO Plugin Recommendations, Strategy Tips & Techniques):

Yoast SEO Plugin will help you with being able to see your snippets for your Title and description and will also help you score your optimization for your target keyword.
Insights Plugin is one of my favorite plugins for finding relevant internal and outbound links, videos and more.
Your Main Target Keyword
Grouped Keywords – keyword Planner or Article Optimization Commando
Related Keywords – Look Under Google Search or Use
Plan Your Article From Keywords
A Base of Or Skeleton of Article, Length Of Article – Important But Its Dependent On
HTML Sitemap For Users On Your Site – Simple Hierarchecal Sitemap Plugin Is Awesome
Link Patrol, I recommend using link patrol by Search Engine Journal

Compelling Headline
Get your keyword in early in the headline.
When you can use the 1.5 Rule which is simply to get part of your keyword phrase back in again in the headline or use a related or LSI search term in there too.
Yoast SEO Plugin is really useful at this stage even though the title you add to Yoast plugin is for the search engines and your headline is for your blog. The reason is that you can see your title and description coming together nicely for the search engines but also in the social section you can extend the length slightly.
Example Of An Optimized headline Using the 1.5 Rule:

“On Page SEO Techniques in 2014 For Optimizing WordPress”
You can see the main keyword of “On page SEO” is right at the start and I have used part of a related term in “Optimization” within the same headline.
Optimizing Your URL For Search Engines
Personally I like to use the /%category%/%postname%/ permalink but many people prefer just /%postname%/ and get their title in with keywords very early.
Use Yoast SEO Plugin To be Able to see snippets as you type the SEO Title too and you can also consider using “WP Category Permalink Plugin” To Control Your URL when using Sub Categories
Optimizing Images & The Sneaky Outbound Link Trick
Use the image properties to add some additional meta data for even more optimization. You can also use Infographics from others as your outbound link or even better to have your own infographic on an authority infographic directory and use that as your outbound link for a a sneaky SEO trick:)
How To use Sub Headlines With Either H2 or H3 tags For Additional SEO Benefits
If your main headline is problem/ solution focused then the sub headline should back up that promise. This gives us a great opportunity to get our keyword in with H2 tag very early in the post.Bullet Points
Part 2 Of 21 On page SEO Techniques For WordPress Coming Soon!…

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