Robyn Schelenz shares her thoughts on what are the most important aspects of SEO for 2015. Drop us a line if you have any questions or comments or if you’d like to inquire about services to help your business increase it’s online presence in 2015.
SEO has always been about a mix of marketing and technology, and in 2015 that will be even more so. If you want to be prepared for what’s on the horizon, here are our top tips for SEO in 2015.
[titlecard] Mobile: Speed Up or Fall Behind in 2015
If you are not ready for mobile, you MUST be ready in 2015. Over half of internet searchers use mobile devices as their primary or even exclusive way of accessing the internet.
If your site does not display in a user-friendly manner on a mobile device, you’re in trouble. Sites that are not mobile friendly are increasingly at risk for losing traction in Google’s rankings. And your site needs to be fast – Google has said page speed is a factor on mobile and desktop devices.
Your links need to be easy to tap, friction points need to be removed, and click to call is a must. With over 83% of searches on mobile being made with Google, it is long past time to begin playing by Google’s rules.
[titlecard] Panda: Content is King, Long Live the King
You’ve heard it before, content is king. Well, in 2015 this king is likely to become more powerful. Panda updates are Google’s updates to how it evaluates site content quality. There have been 27 of them since early 2011 – that’s almost 7 updates per year. There will be more to come in 2015, so make sure Google sees real value in your site’s content.
[titlecard] Hummingbird Good, Penguin Bad
I don’t know what Penguins ever did to Google, but they named one of their meanest updates after them. Penguin is about stopping manipulation of Google by using tactics like buying bad links and engaging in cheap tricks.
In Google’s eyes, a link is supposed to be an endorsement, an indication of whether a site or piece of content is of good quality. Spammy links mess with Google’s attempts to measure quality and better its results.
If you don’t know whether your links are genuine endorsements of the site or not, 2015 is the time to find out. Position yourself above competitors by having a less risky link profile, or by cleaning up your backlink profile before it’s too late. Much like Panda, we’re sure we’ll be seeing Penguin again in 2015.